CJA is a national insurance marketing company that focuses on specialized markets. It had been in business for 30 years, but had an extremely low profile among financial advisors who sell complex insurance products.

• Develop a campaign to increase CJA's stature in the insurance marketing industry
• Recruit additional agents to sell complex insurance products
• Provide agents with marketing materials to help them be more successful
• Create ads, brochures and website consistent with new brand identity
• Create a new logo