Hitachi Computer Products (America), Inc. Oklahoma Manufacturing Division wanted to expand its Contract Manufacturing business. At the time, Hitachi OMD had limited industry awareness as a contract manufacturer.

Develop, implement and monitor a marketing program designed to increase Hitachi OMD market awareness as a Contract Manufacturer.

• New print ad campaign with copy focused on Hitachi OMD factory strengths
• Revised web site with a user-friendly industrial format and added new features making it web search friendly
• Implement a targeted direct mail campaign