MIB Solutions, a leading provider of fraud detection information for insurance companies, was launching a new service: Audit Focus.

Audit Focus offered a dramatic improvement in the way risk managers could see and evaluate mortality risk. But the insurance industry is notoriously reluctant to embrace anything new that impacts its work processes. And the service itself offered an array of applications that was difficult to explain.

• Dramatize the menace of hidden or misunderstood mortality risk
• Play on the feelings of vulnerability to unseen (and by implication, unmanaged) risk that insurance executives might experience in light of business pressures