The widely respected National College of Education expanded its mission and changed its name to National-Louis University. NLU offered few of the extracurricular activities and campus amenities expected of traditional colleges. In addition, academic programs outside the College of Education lacked awareness and stature.

• Create a new, broader image for NLU
• Distinguish the institution from the 22 other colleges and universities in the area
• Target nontraditional students and emphasize degree completion
• Appeal to new markets and recruit students for newly added programs