Tecta America, the nation’s largest roofing contractor, grew by acquiring dozens of high-quality local and regional roofers. Establishing a distinctive brand was critical to attracting national accounts and meeting an aggressive long-term goal: double in size in less than five years.

• Develop a unique brand personality that demonstrates Tecta's expertise, empathizes with the target audience and opens a dialog with prospects
• Execute an integrated national account initiative consisting of print, direct mail and a promotional website
• Support the regional branches by creating a localized marketing effort including print and direct mail
• Assistance kit with detailed “how to” information on marketing activities