ZipDee awnings enjoyed a strong reputation for quality among RV owners and dealers.

However, in recent years the business had shrunk and the brand had been neglected. Key managers bought out the previous owners and faced the formidable task of revitalizing the company and re-establishing the brand.

• Dramatize the brand position that ZipDee is the highest quality awning in the RV world
• Appeal to the emotional ties that typical RV owners have toward their motor homes
• Focus attention on the awning as a critical accessory to the RV experience