Consolidated Fleet Solutions Problem Consolidated Fleet Solutions was introducing a unique, patented organic system for cleaning up toxic sites contaminated with petroleum waste. As the exclusive marketer of this process to the petroleum industry, they needed to create awareness that their bio-remediation system offered significant advantages over traditional methods that require digging up and disposing of contaminated soil. And they had to overcome industry skepticism about the effectiveness of this new method. Solution
Engage prospects by humanizing the process by which the microbes process petroleum into harmless carbon dioxide.

Create visual intrigue by combining photos of disgustingly oil-contaminated soil with images of dining.

Overcome prospect skepticism by featuring a 100% guarantee. If it doesn't work, you don't pay.

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