Genfare had undergone a rebrand, which meant they had to be reintroduced to the marketplace to manage industry perception. At the same time, they were launching a new, comprehensive fare collection management system – Genfare Link – that needed a robust sales communications plan.

An integrated digital and print program re-introducing Genfareā€™s new brand and Genfare Link application to the transit industry, positioning them as complete transit solutions providers.

Genfare website
New Product Logo:
Genfare Link logo
New Product Video:
New Product Sales Materials:
Genfare brochure

A cohesive new marketing communications toolkit allowed Genfare to effectively roll-out their rebrand in a way that provided recognition, while also providing the opportunity for them to focus sales on their new offerings.

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