This ad campaign, which appeared in various industry magazines, was intended to promote the  heavy-duty, high performance steel casting capabilities of Amsted Maxion. These castings are designed for large, rigorous applications, so the ads dramatize the harsh environments in which they would be used.

This campaign dramatizes the danger of relying on superficial information and overlooking hidden risks from insurance applicants. It was directed to insurance companies to promote MIB’s underwriting reports and actuarial analysis on health conditions that impact longevity.