With over 135 years of experience, Weil-McLain is the oldest manufacturer of boilers in America. However, their marketing materials needed a refresh to reflect the credibility and prominence they possess. This new corporate look helped elevate their digital presence as well as boost their new product launches.
A new website became the digital foundation for Weil-McLain’s countless sales tools, which include marketing emails, videos, landing pages and print ads.
By applying an updated design approach consistently throughout sales materials and expanding their digital footprint, Weil-McLain’s sales team is equipped to sell this trusted brand with confidence.